Rosie the Riveter

Though Rosie the Riveter was fictional, she became a cultural and feminist icon for women in both WW2 and the present day. During WW2, American men were leaving the workforce to join the army this left a sizeable gap which could only be filled by the women at home. Propaganda, directly aimed at women, encouraged them to work and join the war effort; this is where Rosie originated. 

Created by J. Howard Miller, often described as ‘Rosie the Riveter’ who was fictional unlike this picture who was inspired by Geraldine Doyle.

“Rosie the Riveter” -Created by Norman Rockwell, 1943

Women spread their efforts across all industries. They worked in the U.S aircraft industry, in 1943 63% of the aircraft industry was made up of women. Because of women’s desire to serve, in 1942 congress instituted the Women’s Auxiliary Army Corps, they worked in non-combatant roles and by 1945 there was over 100,000 members.

 

Rosie the Riveter and the “We can do it!” tag line are often linked, though made by different illustrators, together their message pushes through the 20^th century and becomes a constant reminder that women can really do it. 

Pictures from: 1,  2

Want to know more ? Use these:

Women in WW2

J.H. Miller

Rosie the Riveter